I wouldn’t call it “work”. I would say it is mutual care and support. I do not consider myself a model, it’s an assistance to colleagues from other fields of activity. For example, the jewelry stores “Ziko-Zorka” are my good friends. Their directors are my clients and I took part in their marketing campaign. I cooperated with Belavia as well.
Apti Eziev: Why not? I get a lot of orders from Europe. People begin to realize that what I am doing is really good. I’m responsible for the quality of my clothes. I do everything manually and nothing can be torn. These are clothes that last and can be worn for a long period of time. Probably because I'm responsible for the quality I don’t launch my clothes to the mass market. I can’t be responsible for 100 seamstresses who sew what I want but not how I want. That’s why I work alone and don’t hire anyone.
Olga Canneberges: Have you ever participated in Western fashion shows?
Apti Eziev: In 2011, we participated in a fashion show in Galeries Lafayette in Berlin. Mainly we participate in fashion shows in Russia.
Olga Canneberges: Would you like to participate in fashion shows in Paris, New York, London?
Apti Eziev: I have been offered a lot of projects abroad.But I've never been a traitor. I will explain what I mean:
I have a team of models which I assembled in 2013. It consists of 30 models and we all participate in each fashion show together. I was offered to participate in a fashion show in New York. The problem is that despite our opportunities, we can’t get visas for everyone. It doesn’t only depend on us and our desires.
To participate in a fashion show with unfamiliar models from the USA is not an option. Such fashion shows are soulless. The highlight of ours is our artistic team spirit We are a family. If one is out, the mechanism stops working. In April, we participated in fashion shows in Moscow. One girl from the team moved to live in Paris. We tried to get her to Moscow but we didn’t manage. I felt that something was missing. We do everything together; the show is a little story that lasts 20 minutes with an audience of 4000 people.
Olga Canneberges: It means you have firm principles and perform only with your team. It is much easier to get visas in Europe, isn’t it?
Apti Eziev: Yes, it is. We cooperated with the French embassy and a French group which is responsible for cultural events in Belarus and were participating in a project with French couturier Denis Durand. Also, we held a dress exhibition in Mir castle and I designed handbags for his dresses. We planned to pay a return visit and participate in a fashion show in the framework of the Cannes festival. But for very tragic reasons it didn’t happen (a girl responsible for this project in Minsk died).
Olga Canneberges: It is a very sad story. Can you share your failures and difficulties that you have faced in your career?
Apti Eziev: First of all, it’s not common for people of my nationality (I am Chechen) to design clothes. Chechens are associated with horses, mountains, fights and shashlik. And it’s difficult for them to perceive what I do. There were threats against me and a lot of other unpleasant remarks. After I earned some recognition, they started singing a different tune.
Olga Canneberges: Can you highlight your success so far?
Apti Eziev: In my opinion, success in the 21st century is living a healthy lifestyle with no cigarettes and alcohol.
Olga Canneberges : What advice would you give to like-minded people?
Apti Eziev: In life you should make a declaration of love not to fabrics, clothes and technical devices. You should make a love confession to people. Don’t chase money. If you do something from all your heart, everything will turn out well. I love my mother very much and I like helping people. I believe that good deeds lead me to success. Be kind and honest. The rest will take care of itself.
Contact me to be interviewed via https://mssg.me/olga_cann . To look and order Apti Eziev collection pieces connect through https://www.instagram.com/aptieziev/.